Effective Date: July 5, 2026

Blue Light Armor (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit BlueLightArmor.shop (the “Website”), purchase our blue light blocking glasses, or otherwise interact with our services.

By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Business Name: Blue Light Armor

Website: BlueLightArmor.shop

Email: support@bluelightarmor.shop

Business Address:

210 S Prairie View Dr

West Des Moines, IA 50266

United States

2. Information We Collect

We may collect the following categories of information.

Personal Information

Name
Email address
Billing address
Shipping address
Telephone number
Payment information (processed securely by third-party payment providers)
Order history

Account Information

If you create an account, we may collect:

Username
Password (encrypted where applicable)
Saved preferences
Wishlist information

Device Information

We may automatically collect:

IP address
Browser type
Device type
Operating system
Time zone
Pages visited
Referral URLs
Session duration

Marketing Information

If you subscribe to our newsletter or promotional emails, we may collect:

Email address
Marketing preferences
Communication history

3. How We Collect Information

Information may be collected when you:

Visit our Website
Create an account
Place an order
Contact customer support
Subscribe to newsletters
Enter promotions or giveaways
Submit product reviews
Communicate with us by email
Interact with cookies and similar technologies

4. How We Use Your Information

We use your information to:

Process and fulfill orders
Deliver products
Provide customer service
Verify transactions
Prevent fraud
Improve our Website
Personalize your shopping experience
Respond to inquiries
Send order confirmations
Send shipping updates
Provide warranty or return assistance
Improve product offerings
Comply with legal obligations

With your consent where required by law, we may also send promotional emails, newsletters, product announcements, and special offers. You may unsubscribe at any time.

5. Legal Bases for Processing (GDPR)

Where the General Data Protection Regulation (GDPR) applies, we process personal data based on one or more of the following legal grounds:

Your consent
Performance of a contract
Compliance with legal obligations
Protection of vital interests where applicable
Our legitimate business interests, provided they do not override your rights and freedoms

6. Cookies and Similar Technologies

Our Website may use cookies, pixels, tags, and similar technologies to:

Remember your preferences
Keep your shopping cart active
Improve Website performance
Measure traffic and analytics
Personalize content
Support advertising and remarketing

You may disable cookies through your browser settings. Doing so may affect certain Website features.

7. Analytics and Advertising

We may use third-party services to understand Website performance and improve our marketing efforts. Depending on the tools we use, these services may collect information about your browsing activity.

Examples may include analytics providers, advertising platforms, and social media integrations.

8. Payment Processing

Payments are processed by secure third-party payment providers.

We do not store complete payment card numbers or security codes on our servers.

Payment providers process your information according to their own privacy policies.

9. Sharing Your Information

We do not sell your personal information.

We may share information only when necessary with:

Shipping carriers
Payment processors
Website hosting providers
Email service providers
Customer support providers
Fraud prevention services
Government authorities when legally required
Professional advisers, such as attorneys or accountants, where necessary

All service providers are expected to protect your information appropriately.

10. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence.

Where required by applicable law, we implement appropriate safeguards for international data transfers.

11. Data Retention

We retain personal information only for as long as necessary to:

Complete your transactions
Provide customer support
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce our agreements

When information is no longer required, it is securely deleted or anonymized where appropriate.

12. Your GDPR Rights

If GDPR applies to you, you may have the right to:

Access your personal information
Correct inaccurate information
Delete your personal information
Restrict processing
Object to processing
Receive a portable copy of your information
Withdraw consent where processing is based on consent
Lodge a complaint with your local data protection authority

To exercise these rights, contact us using the information below.

13. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

Know what personal information we collect
Request deletion of eligible personal information
Request correction of inaccurate personal information
Request access to your personal information
Opt out of certain data-sharing practices where applicable
Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us.

14. Children’s Privacy

Our Website is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

15. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction.

However, no method of transmitting or storing information over the internet is completely secure, and we cannot guarantee absolute security.

16. Third-Party Links

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or policies of those third-party websites.

We encourage you to review their privacy policies before providing personal information.

17. Email Communications

You may receive transactional emails related to your orders.

If you subscribe to marketing communications, you may also receive promotional emails.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in those messages or by contacting us.

18. Do Not Track

Some web browsers offer a “Do Not Track” feature.

Because there is no universally accepted standard for responding to these signals, our Website may not respond to all Do Not Track requests.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or services.

Any updates will be posted on this page with a revised Effective Date.

Your continued use of the Website after changes become effective constitutes acceptance of the updated Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Blue Light Armor